Adjacent Content Marketing ftw
When you are coming up with topics for content marketing - not the stuff where you define your company's value or the offerings of your products, but the stuff that people want to keep coming back for - don't focus on your products.
Word choice matters in sales. A view from the buy side.
Why don't salespeople use the same words in their presentations that their customers use to describe their businesses and problems?
(Being) SOCIAL (for) BUSINESS - Or, what I learned at SXSW and SBS2010
Think about the real world when you are designing social business strategies and approaches. A few days in Austin drove that home recently.
Mad Men Marketing Lessons: Speaking in their language - the secret of effective message development
In a season 2 Mad Med episode, Don Draper decides to send two staffers to a West coast aerospace conference, an account executive and a copywriter. He tells the copywriter, "I am sending Campbell (the account exec) to do the talking. I'm sending you to listen."
Conversations are replacing content on the Web
OK, so maybe they are not REPLACING content, but it is clear that interaction and the discussion of ideas ARE changing the dynamic of the web. Just as static pages that you visit on websites are giving way to Social Distribution Streams of content you can consume anywhere, people no longer need to "publish" to communicate on the Web.
David Meiselman in a nutshell
I have years of experience in selling and marketing technology products and services from workflow software to foreign language courses. In addition to explaining complex systems in everyday English (messaging), figuring out what the data is telling us (analysis), and using those things to grow revenues (sales), I make a mean risotto and have coached over 400 youth soccer games.
My Online Spaces
For my thoughts on Online Marketing and the evolution of business on the web, read my Online Marketing blog.
For my rants about politics and policy, and other personal meanderings, visit Liberty Egg.
For my professional profile and network, see my LinkedIn profile.
For my personal network, see me on Facebook.
Follow me on Twitter.
In to SEO? See my SEOMoz profile.
Other aspects of search and social media marketing? Go to my Sphinn profile.
And for reasons unbeknownst to me, see my google profile too.
RSS feed
Feed via email
Follow on Twitter