Thoughts on Branding
Those companies that recognize their role is to define what they want to stand for and then to live that mission across all their interactions with the public - product, service or otherwise - will be successful in establishing the brand they would want to define if they had actually had that level of control.
(Being) SOCIAL (for) BUSINESS – Or, what I learned at SXSW and SBS2010
Think about the real world when you are designing social business strategies and approaches. A few days in Austin drove that home recently.
Solving Problems is All That Matters
Solving problems and meeting current needs and objectives are the only things that matter...regardless of what is possible in the future.
I have years of experience in selling and marketing technology products and services from workflow software to foreign language courses. In addition to explaining complex systems in everyday English (messaging), figuring out what the data is telling us (analysis), and using those things to grow revenues (sales), I make a mean risotto and have coached over 400 youth soccer games.
My Online Spaces
For my thoughts on Online Marketing and the evolution of business on the web, read my Online Marketing blog.
For my rants about politics and policy, and other personal meanderings, visit Liberty Egg.
For my professional profile and network, see my LinkedIn profile.
For my personal network, see me on Facebook.
Follow me on Twitter.
In to SEO? See my SEOMoz profile.
Other aspects of search and social media marketing? Go to my Sphinn profile.
And for reasons unbeknownst to me, see my google profile too.