Adjacent Content Marketing ftw

October 24, 2011

When you are coming up with topics for content marketing - not the stuff where you define your company’s value or the offerings of your products, but the stuff that people want to keep coming back for - don’t focus on your products.
No one thinks your baby is as cute as you do. You are [...]

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Word choice matters in sales. A view from the buy side.

October 17, 2011
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After 20 years on the sell side, in both sales and marketing, I have spent the last couple of years on the buy side. As such, I have sat through countless vendor presentations and agency pitches. It is amazing to me how many salespeople, even the better ones, make fairly fundamental mistakes in word choices [...]

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Click Behavior and Google+ Profile Help Search Rankings

October 6, 2011
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Two recent experiences with my personal website davidmeiselman.com have given me some anecdotal evidence of how Google uses a couple of factors in driving its ranking algorithm:
1. how often people click on a link to your site in the search results
2. having a Google Plus profile associated with your site.
I have had this site now [...]

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(Being) SOCIAL (for) BUSINESS - Or, what I learned at SXSW and SBS2010

March 19, 2010
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I just returned from a great week in Austin, attending the fantastic Social Business Summit (hosted by the Dachis Group) and the SXSW Interactive conference. It was a great time, and I learned A TON! Other folks have posted some great recaps, so I won’t rehash those. But, just some of the lessons I took [...]

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Mad Men Marketing Lessons: Speaking in their language - the secret of effective message development

February 15, 2010
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In a season 2 Mad Med episode, Don Draper decides to send two staffers to a West coast aerospace conference, an account executive and a copywriter. He tells the copywriter, “I am sending Campbell (the account exec) to do the talking. I’m sending you to listen.”
Among the many memorable quotes from Mad Men that marketers [...]

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Conversations are replacing content on the Web

December 6, 2009
Conversations replace content on the web

OK, so maybe conversations are not REPLACING content, but it is clear that interaction and the discussion of ideas ARE changing the dynamic of the web. Just as static pages that you visit on websites are giving way to Social Distribution Streams of content you can consume anywhere, people no longer need to “publish” to [...]

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