Building a social business

January 17, 2013
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I had a great time teaching a course at intelligent.ly last night.
Here are the slides from the session.

Building a social business from David Meiselman

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Compare and contrast to clearly define yourself

November 15, 2012

Mike Troiano, our CMO at Actifio, posted a great piece on our blog yesterday, CommVault vs Actifio. In it, he does a fantastic job of comparing and contrasting Actifio with one of our big competitors, to whom we are often compared. Most importantly, he draws the distinction between official positioning and product reality.
“On closer inspection [...]

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My Next Chapter

September 28, 2012
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You have a good job that pays you well at a solid multi-billion dollar company. Why on Earth would you want to go and join a startup? I have heard these words many times over the last few weeks as I have been contemplating the next step in my professional journey. Sometimes, they were asked [...]

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Thoughts on Branding

July 12, 2012
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“How do you get people so revved up that they’re willing to slap a sticker on their car out of allegiance to the company, or tattoo their bodies with your brand” Ravi Sawhney
It used to be that a brand stood for whatever its company defined. It was a tag line, a logo, a design treatment, [...]

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Solving Problems is All That Matters

April 11, 2012
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Solving problems and meeting current needs and objectives are the only things that matter…regardless of what is possible in the future.
It is easy for those of us who work on forward looking strategy to become enamored of what is possible, to see a cool vision of a future state that works better. But thinking about [...]

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Adjacent Content Marketing ftw

October 24, 2011

When you are coming up with topics for content marketing - not the stuff where you define your company’s value or the offerings of your products, but the stuff that people want to keep coming back for - don’t focus on your products.
No one thinks your baby is as cute as you do. You are [...]

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