Turning website visitors into buyers - Online Funnel Part IV

May 3, 2009
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Presenting a product for purchase - moving your prospects from visitor mode to buyer mode.
For those sites that monetize by selling products this is often the most important step of the funnel. It is all well and good to have people read your helpful content and even to continue to engage with your site [...]

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The branding effect - indirect ROI and direct response programs.

April 21, 2009
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Brands are still important! They drive an indirect ROI that should not be forgotten.
In an age where so much of what we do as online marketers has a measurable direct response, it is easy to forget the importance of building a brand. Even for those who do not expend any resources specifically dedicated to brand [...]

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Converting first time website visitors - Online Funnel Part III

April 9, 2009
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They are on your site, now what?
At this point in online conversion analysis, the objectives and their corresponding metrics start to diverge based on what the site does. There are at least as many different conversion goals for site visitors as there are business models or probably many times more. Some product or commerce businesses [...]

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Driving traffic to your website - Online Funnel Part II

March 17, 2009
driving traffic to websites

The most basic answer to how we get more $ coming out of the bottom of the funnel is to add more people to the top. Driving more traffic is an obvious goal and it is often the focus of online marketing activities seeking the classic hockey stick graph depicting a steep climb in site [...]

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Liveblogging makes conference attendance virtual and asynchronous!

March 4, 2009
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More and more I am getting something out of all those great events that I am not able to attend due to time or expense. Occasionally events get covered in videos that are made public and posted to YouTube, but often there is no video available for events. For those events, there is often an [...]

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The Online Funnel - Part I

February 8, 2009
online conversion analysis

Any website or online business that exists for any purpose beyond self expression has a set of conversions that drive its success.  Just like any traditional sales process, online success can be measured as a series of conversions that resemble a funnel.  A large number of “targets” or “prospects” is driven into a process of [...]

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