Islands in the social content stream

November 23, 2009
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The social distribution system is a key aspect of why the web is becoming more about people and ideas and less about content and its static-object, connected-to-places (pages/sites) form…
I have had this post floating around in my head for literally about a year, but it hasn’t come out in written form until today. When it [...]

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Most important social media strategy…be awesome, or else.

July 13, 2009
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Brand and message control is an illusion…so your product and service had better be awesome.
The current rush by companies to implement a social media strategy is interesting to watch, but often misses the point. Too many marketers are still thinking in a uni-directional way…asking “how do we use social media to get our message [...]

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Your social media voice - Be real!

June 17, 2009
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You don’t need to yell your sales pitch through a bullhorn.
Social Media is not simply another platform for interrupting people with your sales pitch. Don’t get me wrong. There is nothing wrong with selling stuff, and to do so takes a pitch of some kind. But, even I, the sales and marketing [...]

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Turning website visitors into buyers - Online Funnel Part IV

May 3, 2009
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Presenting a product for purchase - moving your prospects from visitor mode to buyer mode.
For those sites that monetize by selling products this is often the most important step of the funnel. It is all well and good to have people read your helpful content and even to continue to engage with your site [...]

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The branding effect - indirect ROI and direct response programs.

April 21, 2009
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Brands are still important! They drive an indirect ROI that should not be forgotten.
In an age where so much of what we do as online marketers has a measurable direct response, it is easy to forget the importance of building a brand. Even for those who do not expend any resources specifically dedicated to brand [...]

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Converting first time website visitors - Online Funnel Part III

April 9, 2009
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They are on your site, now what?
At this point in online conversion analysis, the objectives and their corresponding metrics start to diverge based on what the site does. There are at least as many different conversion goals for site visitors as there are business models or probably many times more. Some product or commerce businesses [...]

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