Driving traffic to your website - Online Funnel Part II

March 17, 2009
driving traffic to websites

The most basic answer to how we get more $ coming out of the bottom of the funnel is to add more people to the top. Driving more traffic is an obvious goal and it is often the focus of online marketing activities seeking the classic hockey stick graph depicting a steep climb in site [...]

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Liveblogging makes conference attendance virtual and asynchronous!

March 4, 2009
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More and more I am getting something out of all those great events that I am not able to attend due to time or expense. Occasionally events get covered in videos that are made public and posted to YouTube, but often there is no video available for events. For those events, there is often an [...]

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The Online Funnel - Part I

February 8, 2009
online conversion analysis

Any website or online business that exists for any purpose beyond self expression has a set of conversions that drive its success.  Just like any traditional sales process, online success can be measured as a series of conversions that resemble a funnel.  A large number of “targets” or “prospects” is driven into a process of [...]

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How is Twitter changing the nature of search?

January 27, 2009
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I have recently started using Twitter a lot more.  I tweet every so often but I also regularly follow some people that have smart things to say.  What I have noticed though is the degree to which people are starting to share links to content on the web through Twitter. More precisely, I have noticed [...]

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Search and the exchange model: are exchanges making a comeback?

January 19, 2009

The other day, I found a new site for food artisans to sell their wares called foodzie.com (great name!).  It’s description, echoed by lots of people around the web, is that it is the “etsy” of artisan food.  Etsy.com, for those who don’t know, is a place where artists can sell their hand crafted items.  [...]

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Why blog here?

January 1, 2009

Those who know me well also know that I have blogged in the past. When I was blogging semi-regularly at liberty egg, one of the things that I often struggled with was how to balance work or professional thinking and writing with personal posting. If I want to build a set of posts [...]

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