David Meiselman

Thoughts on Branding

Posted by in Branding

“How do you get people so revved up that they’re willing to slap a sticker on their car out of allegiance to the company, or tattoo their bodies with your brand” Ravi Sawhney It used to be that a brand stood for whatever its company defined. It was a tag line, a logo, a design treatment, or perhaps the functional essence of the product itself. In the “golden age” of mass outbound media, companies (and their ad agencies) defined a brand for us. We either embraced it or we didn’t,…read more

Adjacent Content Marketing ftw

Posted by in Branding, Copywriting, Featured Content, Search, Social Media

When you are coming up with topics for content marketing – not the stuff where you define your company’s value or the offerings of your products, but the stuff that people want to keep coming back for – don’t focus on your products. No one thinks your baby is as cute as you do. You are not the market, even if you may be a member of it. Your mother may want to see 1000 pictures of the kids, but your neighbors do not. Why then do you think your…read more

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The branding effect – indirect ROI and direct response programs.

Posted by in Branding, Online Marketing

Brands are still important! They drive an indirect ROI that should not be forgotten. In an age where so much of what we do as online marketers has a measurable direct response, it is easy to forget the importance of building a brand. Even for those who do not expend any resources specifically dedicated to brand building activities, there is a branding effect in all programs and campaigns that can and should be measured and should be included when analyzing the value of a given activity. In the traffic driving…read more

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