Compare and contrast to clearly define yourself

Posted by in Copywriting, Messaging & Positioning

Mike Troiano, our CMO at Actifio, posted a great piece on our blog yesterday, CommVault vs Actifio. In it, he does a fantastic job of comparing and contrasting Actifio with one of our big competitors, to whom we are often compared. Most importantly, he draws the distinction between official positioning and product reality. “On closer inspection Actifio and CommVault are in fact pretty different. They’re saying all the right things when it comes to defining the next generation of enterprise storage technology. But Actifio is delivering on them – today…read more