David Meiselman

Adjacent Content Marketing ftw

Posted by in Branding, Copywriting, Featured Content, Search, Social Media

When you are coming up with topics for content marketing – not the stuff where you define your company’s value or the offerings of your products, but the stuff that people want to keep coming back for – don’t focus on your products. No one thinks your baby is as cute as you do. You are not the market, even if you may be a member of it. Your mother may want to see 1000 pictures of the kids, but your neighbors do not. Why then do you think your…read more

0

Word choice matters in sales. A view from the buy side.

Posted by in Copywriting, Featured Content, Sales, Uncategorized

After 20 years on the sell side, in both sales and marketing, I have spent the last couple of years on the buy side. As such, I have sat through countless vendor presentations and agency pitches. It is amazing to me how many salespeople, even the better ones, make fairly fundamental mistakes in word choices when they are trying to describe scenarios that relate to your business during sales presentations. I learned long ago that the key to developing good messaging is listening to the market. Listen to customers and…read more

2

Click Behavior and Google+ Profile Help Search Rankings

Posted by in Search, Social Media, Uncategorized

Two recent experiences with my personal website davidmeiselman.com have given me some anecdotal evidence of how Google uses a couple of factors in driving its ranking algorithm: 1. how often people click on a link to your site in the search results 2. having a Google Plus profile associated with your site. I have had this site now for a number of years, both as a platform to share my professional expertise and to try to “own your own brand” and have a greater share of the top google search…read more

0

(Being) SOCIAL (for) BUSINESS – Or, what I learned at SXSW and SBS2010

Posted by in Featured Content, Social Media

I just returned from a great week in Austin, attending the fantastic Social Business Summit (hosted by the Dachis Group) and the SXSW Interactive conference. It was a great time, and I learned A TON! Other folks have posted some great recaps, so I won’t rehash those. But, just some of the lessons I took away included: – When dealing with enterprise level social interactions, you can’t scale with just experts, you need to let your broader front line employees scale your social capabilities. (Charlene Li and Jaime Punishill) –…read more

2

Mad Men Marketing Lessons: Speaking in their language – the secret of effective message development

Posted by in Copywriting, Featured Content

In a season 2 Mad Med episode, Don Draper decides to send two staffers to a West coast aerospace conference, an account executive and a copywriter. He tells the copywriter, “I am sending Campbell (the account exec) to do the talking. I’m sending you to listen.” Among the many memorable quotes from Mad Men that marketers can take away as sage advice, this is one of my favorites. the reason is that it gets to the heart of marketing (and selling too, if truth be told). In order to both…read more

1

Conversations are replacing content on the Web

Posted by in Featured Content, Online Marketing, Social Media

OK, so maybe conversations are not REPLACING content, but it is clear that interaction and the discussion of ideas ARE changing the dynamic of the web. Just as static pages that you visit on websites are giving way to Social Distribution Streams of content you can consume anywhere, people no longer need to “publish” to communicate on the Web. For some time now, I have found the most interesting nuggets or ideas in the comments of blog posts. Sometimes they are made by the readers and often they are made…read more

5